Our Perspective
Combining considered, thought provoking ideas with expertise to showcase our point of view on what matters most
Navigating Fragmentation, Capital and Commercial Reality in Life Sciences in 2026
Partner and Head of Health and Life Sciences at 5654 Matthew Neal examines the shifting investment landscape, from geopolitics and protectionism to capital markets and M&A, and what this means for the companies navigating it.
The Realities of NHS Recovery
5654 Senior Adviser Sir Jonathan Van-Tam explores what NHS transformation is likely to look like, why progress will take time and how organisations can align with the priorities shaping the health service’s future.
How Can Companies Better Campaign For Trust and Support?
Partners Sally Payne, Robert Nisbet and Head of Digital Daniel Rice explore how companies can campaign more effectively in 2026, using human storytelling, digital-first formats and integrated multi-channel strategies.
How Will Local Politics and Decision-Making Change in 2026 and What Do Companies Need to Think About to Build Baby Build?
Head of Built Environment Cameron Scott explores why thinking seriously about local relationships - and how businesses engage local political leadership - is now a core component of any effective public affairs strategy.
Deal Or No Deal, Inside The Main Debate On The Right
5654 Founding Partner James Starkie explores dynamics on the right, and why businesses should be paying close attention.
Where Are Labour and What Can We Expect in 2026?
Simon Jackson, Partner at 5654, looks at Labour’s slide in the polls and the pressure building inside the Parliamentary party.
Where Are the Public as We Head into 2026 and What Are They Looking for Next Year?
Merlin Strategies Founder Scarlett Maguire looks at the polling trends beneath the headlines, and why disruption is likely to persist into 2026.
Is 2026 The Year Things Start to Get Better?
Partner Liz Morley assesses whether 2026 could mark a genuine turning point for the UK economy, and what would need to change for confidence to return.
What to Expect in 2026
In the first of our New Year's series on what to expect in 2026 , Founder and CEO Ben Thornton explains why corporate affairs has never mattered more.
2026 and Beyond: Boosting UK Life Sciences Investment
The ‘2026 and Beyond: Boosting UK Life Sciences’ Investment Breakfast was hosted on the 4th of December 2025 by 5654 & Company, in collaboration with Bird & Bird, Citi, Negotient, and Peel Hunt.
5654 & Company Strengthen Senior Team with Appointment of Simon Baugh and Jonathan Gullis
5654 & Company has appointed Simon Baugh, former Chief Executive of Government Communications, and Jonathan Gullis, former Conservative MP and Education Minister who recently joined Reform UK, as Senior Advisers, significantly expanding the firm’s corporate communications and public affairs capability.
Cyber Crisis Response Drives Loyalty, Say 74% of Public
New polling from 5654 & Company reveals how the public judges businesses after a cyber-attack and how companies must act to maintain support.
Digital First, People Focused: How Mamdani Reframed Political Engagement
Ultimately there are many reasons why Mamdani’s campaign was successful: message discipline, a strong ground game and a clear contrast to his opponents, but one of the most successful elements of his campaign, and one of the most effective routes into the electorate, was how his campaign harnessed social media - not just as a broadcasting tool, but as a movement-building platform.
Cyber Threats Reach the Board
Cyber-attacks are increasing in scale and sophistication and for business leaders, it’s not a case of if, but when. Our latest article looks at why cyber preparedness is top of board agendas today.
AI Heats Up: From Promise to Patient Impact
Associate Director Charlotte Dawson attended this year’s TechBio UK Conference, where the conversation wasn’t about “what if”, it was about results.
The Multi-Party Era
Over a year on from the 2024 General Election, 5654’s latest research looks at how the public’s views have changed since, how these views are shaping a multi-party world, and where they matter to businesses.
It’s all about the Opportunity
The Chancellor wants to change the narrative to get Britain growing. According to last week’s Mansion House speech and the raft of documents from the Treasury that we have seen in the past week. She wants us all to take more risks. Rather than discussing risks, let’s focus on opportunities.
Build Hope From the Ground Up - The Hope Index 2025
5654 & Company’s sixth annual Hope Index – which studies how hopeful the UK public feel about their lives, their community and the country and was launched today – reveals the divide between “the hopeful” and “the pessimists” within the UK public, and how this has begun to emerge along party political lines in the last year.
The Hope Index 2025 - Personal vs Country
Over the last five years we have been tracking levels of hope across the UK. We believe this is an important topic to study because it helps us understand how the underlying mood of the public is changing over time. Since the start of the pandemic in 2020, we have seen the nation’s mood swing from hopeful to uncertain as we’ve lived though the arrival and ending of the pandemic, a rolling cost-of-living crisis and multiple Prime Ministers and Governments struggling to seize the agenda and lead.
Money, Money, Money
Next Wednesday, the Chancellor will stand to announce the outcome of the Government’s Spending Review. The results of fraught closed door negotiations of recent weeks, between the Treasury Spending team and Whitehall departments, will become clear.