Over a year on from the 2024 General Election, 5654’s latest research looks at how the public’s views have changed since, how these views are shaping a multi-party world, and where they matter to businesses.

Over the last five years we have been tracking levels of hope across the UK. We believe this is an important topic to study because it helps us understand how the underlying mood of the public is changing over time. Since the start of the pandemic in 2020, we have seen the nation’s mood swing from hopeful to uncertain as we’ve lived though the arrival and ending of the pandemic, a rolling cost-of-living crisis and multiple Prime Ministers and Governments struggling to seize the agenda and lead. 

Digital Natives Reshape Westminster: 5654 & Company and Message Space publish one of the most comprehensive surveys on MP media habits.