Our Perspective

Combining considered, thought provoking ideas with expertise to showcase our point of view on what matters most

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A Year of Growth?

Partner Liz Morley takes a look at a hopeful year of growth, despite the uncertainties on the horizon.

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What to Expect in 2025

In the first of our series on looking ahead to 2025, our foreword is written by Founder and CEO, Ben Thornton.

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Investing in the Future

The Health & Life Sciences team takes a look at the impact on the sector after initiatives announced at the International Investment Summit.

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What Business Wants

We have conducted exclusive polling to understand the perceptions of business decision makers of the new Labour government

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No Time To Waste

Sir Keir Starmer walked into Downing Street on Friday 5 July with a landslide government majority of 174 and a working majority of 181 – saying “the work of change begins – immediately”. We hope this report serves as an early guide as you consider how your organisation will work with the new Government.

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Putting the X in Existential Crisis

Following the recent riots in the UK, X is once again in the eye of a political and media storm. Our Director of Marketing Communications, Daniel Rice, explores the current situation, and what businesses should do in response.

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No, this wasn’t the TikTok election

Director of Marketing Communications, Daniel Rice, takes a look at the digital campaigns for the general election, and what really won it for Labour.

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Labour and the NPPF

Cameron Scott, Partner at 5654 & Company, takes a look at Labour’s priorities around planning reform.

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The Role of Business

Building on our latest research on hope, our latest work looks at the contribution of businesses to the issues the public say they prioritise.  

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Hope Index 2024

Our Hope Index is back for 2024. Click here to read our findings.

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Ready, Steady, Go

At the mercy of the weather and struggling to make himself heard as he explained his reasoning, the manner of Sunak’s election announcement may yet turn out to be highly fitting for the campaign ahead.

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Have I Got Views For You

In 2019, the General Election was described as the first real test of the impact of social media as a way to influence voters, stir up discussion on the main topics and personalities, and spread key moments and mishaps to the digitally literate electorate.

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Get Ready for Change

The clock is ticking for Rishi Sunak to give his voters a reason to turn up; and for Sir Keir Starmer to seal the deal by persuading both Conservative waverers to join him and disaffected Tories to stay home.

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Changing Media?

In 2024, the impact of technology will continue to be felt across the media, both in terms of how people consume their news, but also the impact artificial intelligence could play in creating and checking content.

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Our Expertise

From strategic communications, through to government relations, we’re sure our expertise will enhance your story