Our Perspective

Combining considered, thought provoking ideas with expertise to showcase our point of view on what matters most

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What Business Wants

We have conducted exclusive polling to understand the perceptions of business decision makers of the new Labour government

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No Time To Waste

Sir Keir Starmer walked into Downing Street on Friday 5 July with a landslide government majority of 174 and a working majority of 181 – saying “the work of change begins – immediately”. We hope this report serves as an early guide as you consider how your organisation will work with the new Government.

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Putting the X in Existential Crisis

Following the recent riots in the UK, X is once again in the eye of a political and media storm. Our Director of Marketing Communications, Daniel Rice, explores the current situation, and what businesses should do in response.

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No, this wasn’t the TikTok election

Director of Marketing Communications, Daniel Rice, takes a look at the digital campaigns for the general election, and what really won it for Labour.

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Labour and the NPPF

Cameron Scott, Partner at 5654 & Company, takes a look at Labour’s priorities around planning reform.

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The Role of Business

Building on our latest research on hope, our latest work looks at the contribution of businesses to the issues the public say they prioritise.  

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Hope Index 2024

Our Hope Index is back for 2024. Click here to read our findings.

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Ready, Steady, Go

At the mercy of the weather and struggling to make himself heard as he explained his reasoning, the manner of Sunak’s election announcement may yet turn out to be highly fitting for the campaign ahead.

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Have I Got Views For You

In 2019, the General Election was described as the first real test of the impact of social media as a way to influence voters, stir up discussion on the main topics and personalities, and spread key moments and mishaps to the digitally literate electorate.

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Get Ready for Change

The clock is ticking for Rishi Sunak to give his voters a reason to turn up; and for Sir Keir Starmer to seal the deal by persuading both Conservative waverers to join him and disaffected Tories to stay home.

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Changing Media?

In 2024, the impact of technology will continue to be felt across the media, both in terms of how people consume their news, but also the impact artificial intelligence could play in creating and checking content.

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A Year for Storytelling?

It feels cliché to say 2024 will be a turning point for the climate. We could say the same of every recent year - and many have. But when there is growing consensus that the planet is running out of time; when increasing extreme weather events have caused death and destruction; when COP28 outcomes were generally seen as not going far enough; and when we’re entering a year of elections and the largest global democratic exercise in decades, 2024 can’t help but feel crucial for the environment.

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The Year of the Candidate?

There are so many ways to describe being a candidate, which makes it hard to give a direct answer to the most asked question I’ve had all year: “What’s it like being a Parliamentary candidate?”. Needless to say, I still haven’t perfected an answer, but I’ll let you in on some of my insights. Being a candidate is amazing. It’s also daunting, weird, stressful, scary and unpredictable. But it’s also a privilege, an honour and one hell of a responsibility.

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A Future Out of Government?

“To be, or not to be, that is the question”. It’s a question that is as relevant today as it was when Shakespeare wrote it over 420 years ago. After the next General Election, if Labour maintains its poll lead, it’s likely the Conservative Party will reflect on its own future: left, right, or unity?

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Our Expertise

From strategic communications, through to government relations, we’re sure our expertise will enhance your story