Daniel Rice
Director of Digital
Daniel is a Director at 5654 & Company.
Daniel heads up the digital communications counsel and output at 5654 & Company, leading integrated digital strategy across campaigns that shape opinion, influence policy, and build reputational impact.
He has a wealth of consultancy experience advising clients at the intersection of politics, business, and campaigning, helping organisations communicate effectively in fast-moving, highly scrutinised environments. He was also part of the Labour Party’s digital team during the 2024 General Election, where he worked on the party’s ad campaigns across Meta and Google.
With 10 years’ experience in digital strategy, public affairs, and corporate affairs, Daniel has delivered campaigns across a broad range of sectors including energy, food and drink, charity and transport, specialising in using data-driven insights, digital advocacy, and targeted content to engage stakeholders, mobilise audiences, and drive measurable impact.